Marketing in the round : how to develop an integrated marketing campaign in the digital era / [by Gini Dietrich and Geoff Livingston].
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780789749178:
- 0789749173
- 658.872
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.872 (Browse shelf(Opens below)) | 1 | Available | 76946 | |
General Lending | Carlow Campus Library General Lending | 658.872 (Browse shelf(Opens below)) | 1 | Available | 76947 |
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CW819
Includes index.
Includes bibliographical references and index.
Marketing in the round -- Know all the tools -- Understanding stakeholders and the competitive landscape -- Marketing: tools, tactics, sequencing, and timing -- When to go direct -- The top-down approach -- When to use the groundswell -- When to deploy flanking techniques -- Integrating multiple and diverse approaches and tactics -- Planning the entire tactical effort -- Using measurement to adapt and handle obstructions -- Respecting and anticipating the community and competition.
21.00