Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780273714200:
- 0273714201
- 658.827
- .E34 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Wexford Campus Library Wexford General Lending | 658.827 (Browse shelf(Opens below)) | 1 | Available | 76773 |
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CW088
Includes bibliographical references and index.
Why you need to be on the brandwagon : a brief (we promise) history of brands and why they're so valuable -- So what is a brand? -- What is brand strategy? -- The house that brand built : positioning and brand architecture -- Apples, oranges, blackberries and other fruit : how to create a great brand identity -- It's the experience, stupid! -- Too many opinions and not enough cheese sandwiches : a bit about research -- Call in the lawyers -- Bow ties, ponytails and lunch at the Ivy : how to manage your agencies -- Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age -- How to measure brand performance -- When to mess with your logo : drastic measures -- The most important lesson in brand building -- Epilogue: all the top tips in one place (go here first if you can't be bothered to read the book) -- The lexicon of brand -- Classes of the trade marks register -- Research jargon you should know so you don't feel intimidated -- Vague but clever things to say about brands -- Books on branding we like -- How to make a great cup of tea -- Good recipes
22.56