The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.
Material type:
TextSeries: Routledge communication seriesPublication details: New York : Routledge, 2014.Edition: 5th edDescription: xxiv, 541 p. ; 24 cm. ; pbkISBN: - 0415507421 (pbk.)
- 9780415507424 (pbk.)
- 9780415507417 (hardcover)
- 0415507413 (hardcover)
- 9780203114858 (electronic book)
- 020311485X (electronic book)
- 9780415507424:
- 153.852
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Wexford Campus Library Wexford General Lending | 153.852 (Browse shelf(Opens below)) | 1 | Available | 76765 |
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CW088
Includes bibliographical references (p. [467]-515) and indexes.
Introduction to persuasion -- Historical and ethical foundations -- Attitudes : definition and structure -- The power of our passions : theory and research on strong attitudes -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it" : source factors in persuasion -- Fundamentals of the message -- Emotional message appeals : fear and guilt -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising, marketing, and persuasion -- Health communication campaigns.
72.98