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Creative product development : a marketing approach to new product innovation and revitalisation / Bryan Andrews.
Material type:
TextSeries: Professional perspectives in marketingPublication details: London ; New York : Longman, 1975.Description: 281 p. : ill. ; 21 cmISBN: - 0582450438
- 9780582450431 :
- 658.575
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library Store - Ask Library Staff | 658.575 (Browse shelf(Opens below)) | 1 | Available | 6122 |
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Includes bibliographical references and index.
6.95