Chartered public relations : lessons from expert practitioners / foreword by Professor Anne Gregory, FCIPR ; edited by Stephen Waddington, Chart.PR, MCIPR.

CW808

Includes bibliographical references and index.

Putting citizens at the heart of public relations -- Plus ca change, plus c'est la meme chose for public relations -- Death or rebirth? a digital future for PR -- Freedom of information: is it changing the way we do PR? -- The future practitioner -- Communications shared services in the public sector: an idea whose time has come or a passing phase? -- Passport to the win-win zone? the role of psychology in public relations practice and education -- An analysis of the role of quantification on public relations evaluation -- Internal communications: poor relation or powerhouse? -- Communicable viruses: the adaptation of the public relations profession to the changing anatomy of the web -- Communications micro strategies -- Is public relations evolving into reputation management? -- Engineering the future? using influence to benefit society -- Defining the defence communicator -- The evolution of UK public relations consultancies from 1984 - 2009 -- What does it take to be a global communications professional? -- Globalization and national economic development: a role for public relations and communication management -- Is excellence in public relations beyond our reach? -- The roadmap to excellence in public relations -- A critical review: the four models of public relations and the excellence theory in an era of digital communication.

42.85