Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0273701487
- 9780273701484
- 9780273701484:
- 650.072
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 650.072 (Browse shelf(Opens below)) | 1 | Checked out | 11/03/2019 | 78163 |
Previous edition: 2003.
Includes bibliographical references (pages 553-566) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
59.40