Exploring strategy / Gerry Johnson, Lancaster University Management School, Richard Whittington, Saïd Business School, University of Oxford, Kevan Scholes, Sheffield Business School, Duncan Angwin, Oxford Brookes University, Patrick Regnér, Stockholm School of Economics ; with the assistance of Steve Pyle.
Material type:
TextPublisher: Harlow, England : Pearson 2014Edition: Tenth editionDescription: xxxii, 783 pages : illustrations (colour), 1 map (colour) ; 27 cmISBN: - 9781292002545:
- 1292002549
- Exploring strategy [Cover title]
- 658.4012
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| 658.4012 Strategic management essentials / | 658.4012 The strategy concept and process : a pragmatic approach / | 658.4012 Strategize! / | 658.4012 Exploring strategy / | 658.4012 Exploring strategy / | 658.4012 Exploring strategy / | 658.4012 Exploring strategy / |
CW018, CW918
Includes bibliographical references and index.
Includes bibliographical references and indexes.
[Part 1: The strategic position] Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Culture and strategy -- Commentary on Part 1: The strategy lenses and the strategic position.
[Part 2: Strategic choices] Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation and entrepreneurship -- Mergers, acquisitions and alliances -- Commentary on Part 2: strategic choices.
[Part 3: Strategy in action] Evaluating strategies -- Strategy development processes -- Organising for success -- Leading strategic change -- The practice of strategy -- Commentary on Part 3: strategy in action.
Also issued online.
60.73