Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781844800018:
- 1844800016 (pbk.)
- 658.8
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 78200 |
Includes bibliographical references and index.
Introduction to business-to-business marketing -- How business organizations buy -- Strategic planning for global business markets -- Market research and information systems -- Segmentation, targeting and positioning -- Market entry tactics -- Product strategy and product development -- Services for business markets -- Pricing in business markets -- Supply-chain management -- Managing distribution channels -- Business-to-business marketing communications -- Customer relationships and key-account management -- Sales promotion, exhibitions and trade fairs -- Corporate reputation management -- Marketing planning, implementation and control -- Organizing for maximum effectiveness -- Ethical considerations for business marketers -- The future of business marketing.
49.99