Events management : an international approach / Nicole Ferdinand & Paul Kitchin, [editors].
Material type:
TextPublication details: Los Angeles ; London : SAGE, 2012.Description: xi, 364 pages : illustrations ; 24 cm. ; pbkISBN: - 0857022415 (pbk.)
- 9780857022417 (pbk.)
- 0857022407 (hbk.)
- 9780857022400 (hbk.)
- 790.069
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 790.069 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 78216 |
Includes bibliographical references and index.
[Part 1: Introducing an international approach to events management] Events in our changing world / Nicole Ferdinand & Stephen J. Shaw -- The international events environment / Nicole Ferdinand & Simone Wesner.
[Part 2: International events management in practice] Event design / Nazia Ali -- Event project management / Nigel L. Williams -- Building an events team / Bruce Johnson -- Event marketing / Rumen Gechev -- Financing events / Paul J. Kitchin -- Risk management / Brent W. Ritchie and Sacha Reid -- Event evaluation / Jo-anne Tull.
[Part 3: Contemporary issues in international events management] Sustainability and the events industry / Elena Cavagnaro, Albert Postma and Thomas Neese -- Ambush marketing: immoral or innovative? / Marc Mazodier -- The internationalization of sport events and leagues / Paul J. Kitchin -- The role of events in the hospitality sector / Ioannis Pantelidis -- The development of the corporate events sector / Ivna Reic.
[Part 4: Extended case studies] Sleeping through the static / Stephen Henderson -- The exportation of event expertise: taking best practise to international markets in the MICE sector / Sarah Edwards and Liander Taylor -- The marketing strategy for the 13th IAAF indoor world athletics championships 2010 in Doha: creating a value constellation / Tariq Saed Al-Abdulla, Maher N. Safi and Alain Ferrand -- Events operations: the London city airport's fundraising day / Polly Larner.
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