Crowning the customer : how to become customer-driven / Feargal Quinn.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780862789527:
- 0862789527
- 658.812
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Wexford Campus Library Student Assistance Fund Wexford | 658.812 (Browse shelf(Opens below)) | 1 | Not For Loan | 78093 |
Previous ed.: 2002.
This book is about how not why -- This is where it starts the boomerang principle -- Getting a "feel" for the customer -- Listening to customers the first big secret -- Listening to customers the second big secret -- Listening to customers the third big secret -- How to make customer panels work -- How (and why) to create more complaints -- How to see customers as people -- The secret weapon - availability -- The jokers in the pack - fun and surprise -- Don't let the accountants win