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Crowning the customer : how to become customer-driven / Feargal Quinn.

By: Material type: TextTextPublication details: Dublin : O'Brien, 2006.Edition: 3rd edDescription: 160 p. : ill. ; 22 cmISBN:
  • 9780862789527:
  • 0862789527
Subject(s): DDC classification:
  • 658.812
Contents:
This book is about how not why -- This is where it starts the boomerang principle -- Getting a "feel" for the customer -- Listening to customers the first big secret -- Listening to customers the second big secret -- Listening to customers the third big secret -- How to make customer panels work -- How (and why) to create more complaints -- How to see customers as people -- The secret weapon - availability -- The jokers in the pack - fun and surprise -- Don't let the accountants win
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Student Assistance Fund Wexford 658.812 (Browse shelf(Opens below)) 1 Not For Loan 78093

Previous ed.: 2002.

This book is about how not why -- This is where it starts the boomerang principle -- Getting a "feel" for the customer -- Listening to customers the first big secret -- Listening to customers the second big secret -- Listening to customers the third big secret -- How to make customer panels work -- How (and why) to create more complaints -- How to see customers as people -- The secret weapon - availability -- The jokers in the pack - fun and surprise -- Don't let the accountants win

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