Profitable product management / John Ward.

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Material type: Text

TextPublication details: London : Heineman, 1984.Description: xii, 273 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library Store - Ask Library Staff	658.8 (Browse shelf(Opens below))	1	Available		19829

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Previous	658.8 The management of marketing /	658.8 How to prepare a marketing plan /	658.8 Marketing models and econometric research /	658.8 Profitable product management /	658.8 Strategy & marketing : a case approach /	658.8 Marketing : theory and practice /	658.8 Managing international distribution /	Next

"Published on behalf of the Institute of Marketing."

Includes index.

14.39