Essentials of marketing / Frances Brassington, Stephen Pettitt.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780273727644:
- 0273727648
- 658.8
- .B6336 2013
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 78520 |
Previous ed.: 2007.
Includes bibliographical references and index.
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
61.70