gogo
Amazon cover image
Image from Amazon.com

Essentials of marketing / Frances Brassington, Stephen Pettitt.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson, 2013.Edition: 3rd edDescription: xvi, 608 p. : col. ill. ; 27 cmISBN:
  • 9780273727644:
  • 0273727648
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • .B6336 2013
Online resources:
Contents:
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 78520

Previous ed.: 2007.

Includes bibliographical references and index.

Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.

61.70

Powered by Koha