Innovation management and new product development / Paul Trott.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2012.Edition: 5th edDescription: xxviii, 620 pages : illustrations ; 25 cm. ; pbkISBN: - 0273736566
- 9780273736561
- 9780273736561:
- 658.575
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 79256 | |
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 79257 | |
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 79258 | |
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 79259 | |
| General Lending | Wexford Campus Library Wexford General Lending | 658.575 (Browse shelf(Opens below)) | Available | 84130 |
Browsing Carlow Campus Library shelves, Shelving location: General Lending Close shelf browser (Hides shelf browser)
CW838
Includes bibliographical references and index.
Innovation management : an introduction -- Economics and market adoption -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing R&D projects -- Open innovation and technology transfer -- Product and brand strategy -- New product development -- Packaging and product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process.
55.28