The PDMA handbook of new product development / Kenneth B. Kahn, editor ; associate editors, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, 2013.Edition: 3rd edDescription: xii, 492 pages : illustrations ; 25 cm. ; casedISBN: - 0470648201
- 9780470648209
- 9780470648209:
- Product Development and Management Association handbook of new product development
- Handbook of new product development
- 658.575
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 79213 | |
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 79214 | |
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 79215 | |
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 79216 |
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CW838
Includes bibliographical references and indexes.
[Part 1: Preparing] New products: what separates the winners from the losers and what drives success / Robert G. Cooper -- An innovation management framework: a model for managers who want to grow their businesses / Paul Mugge, Stephen K. Markham -- Service development / Thomas D. Kuczmarski, Rishu Mandolia -- Business model innovation: innovation outside the core / Heidi M.J. Bertels, Peter A. Koen -- Open innovation and successful venturing / Rob van Leen, Marcel Lubben -- Success factors of new product development for emerging markets / Anna Dubiel, Holger Ernst.
[Part 2: Starting] Effective practices in the front end of innovation / Peter A. Koen, Heidi M.J. Bertels, Elko Kleinschmidt -- Getting lightning to strike: ideation and concept creation / Christopher W. Miller -- Portfolio management for product innovation / Scott J. Edgett -- Identifying significant new business opportunities: the Magellan process / Deborah A. Mills, Paige Siempelkamp -- We-ness, knowledge sharing, and performance in new product development teams / Hyunjung Lee, Stephen K. Markham -- Virtual teams in new product development: characteristics and challenges / Nicholas S. Lockwood, Mitzi M. Montoya, Anne P. Massey.
[Part 3: Progressing] Obtaining customer needs for product development / Abbie Griffin -- User research for product innovation: qualitative methods / Gary R. Schirr -- Market analytics / Brian D. Ottum -- Forecasting new products / Kenneth B. Kahn -- Social media and new product development / Amy Kenly.
[Part 4: Achieving] Developing intelligent products / Serge A. Rijsdijk, Erik Jan Hultink -- Strategies to improve NPD governance / Steven Haines -- Managing the supply chain implications of launch / Roger J. Calantone, C. Anthony Di Benedetto -- Post-launch product management / Steven Haines -- Managing innovation paradoxes for organizational ambidexterity / Marianne W. Lewis, Constantine Andriopoulos -- Understanding the most common types of intellectual property rights and applying them to the product development process / Rel S. Ambrozy.
[Part 5; PDMA Research] Lessons learned from outstanding corporate innovators / Sally Evans Kay [and others] -- The difference between goods and services development: a PDMA CPAS research study / Stephen K. Markham, Thomas Hollmann -- The emergence of the product innovation discipline and implications for further research / C. Anthony Di Benedetto.
93.65