Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type: TextPublication details: Boston, [Mass.] ; London : Pearson, c2013.Edition: 4th ed., Global edDescription: 590 p. : col. ill., ports. (chiefly col.) ; 28 cmISBN:- 9780273779414:
- 0273779419
- 658.827
- K45 2013
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.827 (Browse shelf(Opens below)) | 1 | Checked out | 13/05/2020 | 79350 |
General Lending | Carlow Campus Library General Lending | 658.827 (Browse shelf(Opens below)) | 1 | Available | 79351 |
Includes bibliographical references and index.
175.83