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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextPublication details: Boston, [Mass.] ; London : Pearson, c2013.Edition: 4th ed., Global edDescription: 590 p. : col. ill., ports. (chiefly col.) ; 28 cmISBN:
  • 9780273779414:
  • 0273779419
Subject(s): DDC classification:
  • 658.827
LOC classification:
  • K45 2013
Online resources:
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.827 (Browse shelf(Opens below)) 1 Checked out 13/05/2020 79350
General Lending Carlow Campus Library General Lending 658.827 (Browse shelf(Opens below)) 1 Available 79351

Includes bibliographical references and index.

175.83

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