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Logo design love : a guide to creating iconic brand identities / from David Airey.

By: Material type: TextTextPublication details: Berkeley, CA : New Riders, c2015.Edition: 2nd edDescription: xi, 226p. : ill. (some col.) ; 23 cm. ; pbkISBN:
  • 0321985206
  • 9780321985200
Subject(s): DDC classification:
  • 741.6
Partial contents:
Part 1: The importance of brand identity -- We're surrounded -- It's the stories we tell -- Elements of iconic design -- part 2: The process of design -- Laying the groundwork -- Skirting the hazards of a redesign -- Pricing design -- From pencil to PDF -- The art of conversation -- Part 3: Moving forward -- Staying motivated -- Your questions answered -- 31 practical logo design tips -- Beyond the logo.
Summary: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

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Part 1: The importance of brand identity -- We're surrounded -- It's the stories we tell -- Elements of iconic design -- part 2: The process of design -- Laying the groundwork -- Skirting the hazards of a redesign -- Pricing design -- From pencil to PDF -- The art of conversation -- Part 3: Moving forward -- Staying motivated -- Your questions answered -- 31 practical logo design tips -- Beyond the logo.

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

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