Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781292016627:
- 1292016620
- 650.072
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 650.072 (Browse shelf(Opens below)) | 1 | Available | 79988 | |
General Lending | Carlow Campus Library General Lending | 650.072 (Browse shelf(Opens below)) | 1 | Checked out | 07/08/2020 | 79989 |
General Lending | Carlow Campus Library General Lending | 650.072 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 79990 |
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Revised edition of Research methods for business students, 2012.
Includes bibliographical references and index.
Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Also published electronically.
56.60