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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublisher: Harlow : Pearson Education 2016Edition: Seventh editionDescription: xxvi, 741 pages : illustrations (colour) ; 27 cmISBN:
  • 9781292016627:
  • 1292016620
Subject(s): DDC classification:
  • 650.072
Online resources: Also published electronically.
Contents:
Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Available 79988
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Checked out 07/08/2020 79989
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 79990

Revised edition of Research methods for business students, 2012.

Includes bibliographical references and index.

Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

Also published electronically.

56.60

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