Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0749473401
- 9780749473402
- 9780749473402:
- 658.802
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 80202 | |
General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 80203 |
Includes bibliographical references and index.
New marketing communications -- Branding -- Customer relationship management -- Buyer behaviour -- Communication theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- Inernational marketing communications -- The marketing communications plan -- The changing communications enviornment -- Selling, social selling, sales management and key account management -- Advertising -- Publicity and public relations -- Sponsorship -- Sales promotions, gaming and content marketing -- Direct mail (including e-mail) -- Exhibitions, conferences and events -- Merchandising and point of sale -- Packaging -- Owned media: websites and social media.
37.86