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Marketing research : tools & techniques / Nigel Bradley.

By: Material type: TextTextPublisher: Oxford : Oxford University Press 2013Edition: Third editionDescription: xx, 527 pages : illustrations (black and white, and blue) ; 25 cmISBN:
  • 9780199655090:
  • 019965509X
Subject(s): DDC classification:
  • 658.83
Online resources:
Contents:
Part 1: Research preparation -- Introduction to marketing research -- Planning research -- Part 2: Data collection -- Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research -- Quantitative research -- Part 3: Analysis and communication -- Analysis -- Reporting and presentation -- Part 4: Marketing research contexts -- Business-to-business research -- International research -- Audience and advertising research -- Web metrics.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.83 (Browse shelf(Opens below)) 1 Available 79962

Previous edition: 2010.

Includes bibliographical references and index.

Part 1: Research preparation -- Introduction to marketing research -- Planning research -- Part 2: Data collection -- Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research -- Quantitative research -- Part 3: Analysis and communication -- Analysis -- Reporting and presentation -- Part 4: Marketing research contexts -- Business-to-business research -- International research -- Audience and advertising research -- Web metrics.

45.28

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