Marketing research : tools & techniques / Nigel Bradley.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780199655090:
- 019965509X
- 658.83
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.83 (Browse shelf(Opens below)) | 1 | Available | 79962 |
Browsing Carlow Campus Library shelves, Shelving location: General Lending Close shelf browser (Hides shelf browser)
Previous edition: 2010.
Includes bibliographical references and index.
Part 1: Research preparation -- Introduction to marketing research -- Planning research -- Part 2: Data collection -- Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research -- Quantitative research -- Part 3: Analysis and communication -- Analysis -- Reporting and presentation -- Part 4: Marketing research contexts -- Business-to-business research -- International research -- Audience and advertising research -- Web metrics.
45.28