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Business research methods / Alan Bryman & Emma Bell.

By: Contributor(s): Material type: TextTextPublisher: Cambridge, United Kingdom ; New York, NY, United States of America Oxford University Press 2015Edition: Fourth editionDescription: xxxvi, 778 pages : illustrations (colour) ; 27 cmISBN:
  • 9780199668649:
  • 0199668647
Subject(s): DDC classification:
  • 650.072
Online resources:
Contents:
The nature and process of business research. -- Business research strategies. -- Research designs. -- Planning a research project and fromulating research questions. -- Getting started: reviewing the literature. -- Ethics and politics in business research. -- The nature of quantitative research. -- Sampling in quantitative research. -- Structured interviewing. -- Self-completion questionnaires. -- Asking questions. -- Structured observation. -- Content analysis. -- Secondary analysis and official statistics. -- Quantitative data analysis. -- Using IBM SPSS statistics. -- The nature of qualitative research. -- Sampling in qualitative research. -- Ethnography and participant observation. -- Interviewing in qualitative research. -- Focus groups. -- Language in qualitative research. -- Documents as sources of data. -- Qualitative data analysis. -- Computer-assisted qualitative data analysis: using NVivo. -- Breaking down the quantitative/qualitative divide. -- Mixed methods research: combining quantitative and qualitative research. -- E-research: Internet research methods. -- Writing up business research.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Available 80742
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Checked out 03/03/2020 80743
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Available 80744
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 80745
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 80746
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 80736
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Available 80737
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Checked out 10/12/2018 80738
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) 1 Available 80739
Short Loan Collection Carlow Campus Library Short Loan Collection 650.072 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 80740
Short Loan Collection Carlow Campus Library Short Loan Collection 650.072 (Browse shelf(Opens below)) 1 Available 80741

CW908, CW917, CW918, CW928

Includes bibliographical references and index.

The nature and process of business research. -- Business research strategies. -- Research designs. -- Planning a research project and fromulating research questions. -- Getting started: reviewing the literature. -- Ethics and politics in business research. -- The nature of quantitative research. -- Sampling in quantitative research. -- Structured interviewing. -- Self-completion questionnaires. -- Asking questions. -- Structured observation. -- Content analysis. -- Secondary analysis and official statistics. -- Quantitative data analysis. -- Using IBM SPSS statistics. -- The nature of qualitative research. -- Sampling in qualitative research. -- Ethnography and participant observation. -- Interviewing in qualitative research. -- Focus groups. -- Language in qualitative research. -- Documents as sources of data. -- Qualitative data analysis. -- Computer-assisted qualitative data analysis: using NVivo. -- Breaking down the quantitative/qualitative divide. -- Mixed methods research: combining quantitative and qualitative research. -- E-research: Internet research methods. -- Writing up business research.

44.59

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