Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.
Material type:
TextPublisher: Harlow : Pearson 2016Edition: Sixth editionDescription: xxvii, 702 pages ; 27 cmISBN: - 9781292077611:
- 1292077611
- 658.872
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.872 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 80894 |
| General Lending | Carlow Campus Library General Lending | 658.872 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 80895 |
| General Lending | Carlow Campus Library General Lending | 658.872 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 80896 |
| Short Loan Collection | Carlow Campus Library Short Loan Collection | 658.872 (Browse shelf(Opens below)) | 1 | Available | 80897 | |
| General Lending | Wexford Campus Library Wexford General Lending | 658.872 (Browse shelf(Opens below)) | 1 | Available | 80957 |
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CW018
CW819, CW908
Includes bibliographical references and index.
[Part 1: Digital marketing fundamentals] Introducing digital marketing -- Online marketplace analysis: micro-environment -- The online macro-environment.
[Part 2: Digital marketing strategy development] Digital marketing strategy -- The impact of digital media and technology on the marketing mix -- Relationship marketing using digital platforms.
[Part 3: Digital marketing: implementation and practice] Delivering the online customer experience -- Campaign planning for digital media -- Marketing communications using digital media channels -- Evaluation and improvement of digital channel performance -- Business-to-consumer digital marketing practice -- Business-to-business digital marketing practice.
51.10