Consumer psychology in a social media world / edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch.
Material type:
TextPublisher: New York : Routledge 2016Description: 304 pages : illustrations (black and white)ISBN: - 9780765646941:
- 0765646943
- 0765646935
- 9780765646934
- 658.8342
- .C65868 2015
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 81079 | |
| Short Loan Collection | Carlow Campus Library Short Loan Collection | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 81080 |
CW819, CW908
Includes bibliographical references and index.
[Part 1: Consumer engagement with social media] Motivations for Consumer Engagement with Social Media / Eva Buechel and Jonah Berger -- Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media / Tejvir Sekhon, Barbara Bickart, Remi Trudel, and Susan Fournier -- Resistance to Electronic Word of Mouth as a Function of the Message Source and Context / Susan Powell Mantel, Maria L. Cronley, Jeffrey L. Cohen, and Frank R. Kardes -- Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content / Cansu Sogut, Barbara Bickart, and Frederic Brunel -- A Video is Worth 1000 Words: Linking Consumer Value for Opinion Seekers to Visually-Oriented eWOM Practices / Andrew Smith and Martin A. Pyle -- Consumer Behavior in the Social Media Marketplace: Platform Personality Matters / Marlene Towns -- The Effects of Goal Publicity on Goal Persistence in the Social Media World / Jinfeng (Jenny) Jiao and Catherine Cole.
[Part 2: Branding and advertising issues in social media] Hearing Their Voice: When Brand Co-Creation Leads to Social Brand Engagement / Heather Johnson Dretsch and Amna Kirmani -- Choose Wisely: Individual and Situational Influences on the Effectiveness of Social Media / Melanie Green and Jenna Clark -- To Forward or Not: Consumer Response to Brand Crises in the Context of Micro Blogs / Richard Yalch and Xi Chen -- To Manipulate, or not to Manipulate: The Naïve Beliefs of the Simple Application of Persuasion Techniques / Sascha Langner, Steffen Schmidt, Sebastian Fritz, Nadine Hennigs, and Klaus-Peter Wiedmann.
[Part 3: Measurement and interpretation issues in social media] Exploring the Motivational and Consumption Impact of Personal Analytics and Informatics / Heather Honea -- Advertising Effects in Social Media / Yogesh Joshi -- A Way with Words: Using Language for Psychological Science in the Modern Era / Ryan Boyd and James Pennebaker.
[Part 4: Public policy issues in social and digital media] Marketing Unhealthy Foods to Children on Facebook: Social Policy and Public Health Concerns / Jennifer Harris, Amy Heard, and Dale Kunkel -- Online Violent Media Consumption in Adolescents: An Exploratory Study / Yupin Patarapongsant and Issariya Woraphiphat -- Current Issues and Future Challenges Related to Consumer Privacy in Social Media / Curtis Haugtvedt.
29.72