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Social media marketing / Tracy L. Tuten & Michael R. Solomon.

By: Contributor(s): Material type: TextTextPublisher: Los Angeles ; London : Sage, [2015]Copyright date: ©2015Edition: Second editionDescription: xiv, 332 pages : illustrations (some color) ; 24 cm. ; pbkContent type:
Media type:
Carrier type:
ISBN:
  • 1473913012
  • 9781473913011 (paperback)
  • 9781473913004
  • 1473913004
  • 9781473913011
Subject(s): DDC classification:
  • 658.872
Partial contents:
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 658.872 (Browse shelf(Opens below)) 1 Available 81136

CW018

Includes bibliographical references and index.

Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.

42.73

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