Social media marketing / Tracy L. Tuten & Michael R. Solomon.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 1473913012
- 9781473913011 (paperback)
- 9781473913004
- 1473913004
- 9781473913011
- 658.872
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Wexford Campus Library Wexford General Lending | 658.872 (Browse shelf(Opens below)) | 1 | Available | 81136 |
CW018
Includes bibliographical references and index.
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
42.73