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Marketing research / Carl McDaniel, Jr., Roger Gates.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, NJ : Wiley 2015Edition: Tenth editionDescription: 617 pages in various pagings : illustrations ; 26 cmISBN:
  • 9781118808849
  • 1118808843
Subject(s): DDC classification:
  • 658.83
Online resources:
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.83 (Browse shelf(Opens below)) 1 Available 81242
General Lending Carlow Campus Library General Lending 658.83 (Browse shelf(Opens below)) 1 Available 81243

CW908

"Includes new, exclusive nationwide survey data set on quick service restaurants--Cover.

Includes bibliographical references and index.

53.88

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