International marketing.

By:

Ghauri, Pervez N, 1948-

Contributor(s):

Cateora, Philip R

Material type: Text

TextPublisher: New York : McGraw-Hill Higher Education 2014Edition: Fourth edition / Pervez Ghauri, Philip CateoraDescription: xxvii, 635 pages : illustrations (black and white, and colour), maps (colour) ; 27 cmISBN:

9780077148157:
0077148150

Subject(s):

International marketing
Export marketing
Business and Management
Business & Management
Sales & marketing management

DDC classification:

658.848

Online resources:

Link to the COMPANION WEBSITE for this publication
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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.848 (Browse shelf(Opens below))	1	Available		80516

Previous edition: Maidenhead: McGraw-Hill Higher Education, 2010.

Includes bibliographical references and index.

50.16

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