Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

By:

Percy, Larry

Contributor(s):

Elliott, Richard H

Material type: Text

TextPublisher: Oxford, United Kingdom : Oxford University Press 2016Edition: Fifth editionDescription: xxiv, 429 pages : illustrations (black and white, and colour) ; 25 cmISBN:

9780198703655:
0198703651 (pbk.)

Subject(s):

DDC classification:

659.1

LOC classification:

.P475 2016

Online resources:

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	659.1 (Browse shelf(Opens below))	1	Available		81704

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Previous	659.1 Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.	659.1 Integrated marketing communications in advertising and promotion /	659.1 Chartered public relations : lessons from expert practitioners /	659.1 Strategic advertising management /	659.1 Advertising, promotion, and other aspects of integrated marketing communications.	659.109415 The advertising book : the history of advertising in Ireland /	659.109415 The advertising book : the history of advertising in Ireland /	Next

Previous edition: 2012.

Includes bibliographical references and index.

40.86

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