Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.
Material type:
TextPublisher: Harlow [England] : Pearson 2018Edition: 3rd editionDescription: 670 pages : illustrations (black and white, and colour) ; 28 cmISBN: - 9781292089959:
- 1292089954
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 82404 |
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 82405 |
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 82406 |
| Short Loan Collection | Carlow Campus Library Short Loan Collection | 658.8 (Browse shelf(Opens below)) | 1 | Available | 82408 |
CW838
Includes bibliographical references and index.
Understanding service markets, products and customers -- Applying the 4 Ps of marketing to services -- Managing the customer interface -- Developing customer relationships -- Striving for service excellence.
54.09