Branding and product design : an integrated perspective / Monika Hestad.
Material type:
TextPublication details: Surrey, England ; Burlington, VT : Gower, ©2013.Description: xv, 166 pages : illustrations ; 25 cm. ; casedISBN: - 9781409446262
- 1409446263
- 9781409446262:
- 658.827 23
- .H47 2013
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.827 (Browse shelf(Opens below)) | Available | 82951 | |
| General Lending | Carlow Campus Library General Lending | 658.827 (Browse shelf(Opens below)) | Available | 82952 | |
| General Lending | Carlow Campus Library General Lending | 658.827 (Browse shelf(Opens below)) | Available | 82953 |
CW707, CW728 49.74
Includes bibliographical references (pages 151-158) and index.
Strategy : the brand and the product -- History : value-centredness in branding and design -- Products : performing brand stories -- Context : a dynamic learning process -- Planning : preparing for the use of design knowledge -- Research : informing the design process -- Innovation : balancing coherence and change.