Critical thinking in consumer behavior : cases and experiential exercises / Judy Graham.
Material type: TextPublication details: Boston : Prentice Hall, ©2010.Edition: 2nd edDescription: vi, 173 pages : illustrations ; 28 cm. ; pbkISBN:- 9780136027164
- 0136027164
- 9780136027164:
- 658.8342 22
- .G7295 2010
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.8342 (Browse shelf(Opens below)) | Available | 83024 | |
General Lending | Carlow Campus Library General Lending | 658.8342 (Browse shelf(Opens below)) | Available | 83025 |
46.18 CW908, CWB07
Includes bibliographical references.
The importance of customer centricity -- Customer perception -- Customer learning and memory -- Customer motivation and personality -- Segmenting targeting and positioning -- Reference group influence and diffusion of innovation -- Customer attitudes -- Marketing communication an attitude change -- Customer decision making -- Qualitative and interpretive consumer research -- Cultural and subcultural influences