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Critical thinking in consumer behavior : cases and experiential exercises / Judy Graham.

By: Material type: TextTextPublication details: Boston : Prentice Hall, ©2010.Edition: 2nd edDescription: vi, 173 pages : illustrations ; 28 cm. ; pbkISBN:
  • 9780136027164
  • 0136027164
  • 9780136027164:
Subject(s): DDC classification:
  • 658.8342 22
LOC classification:
  • .G7295 2010
Contents:
The importance of customer centricity -- Customer perception -- Customer learning and memory -- Customer motivation and personality -- Segmenting targeting and positioning -- Reference group influence and diffusion of innovation -- Customer attitudes -- Marketing communication an attitude change -- Customer decision making -- Qualitative and interpretive consumer research -- Cultural and subcultural influences
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8342 (Browse shelf(Opens below)) Available 83024
General Lending Carlow Campus Library General Lending 658.8342 (Browse shelf(Opens below)) Available 83025

46.18 CW908, CWB07

Includes bibliographical references.

The importance of customer centricity -- Customer perception -- Customer learning and memory -- Customer motivation and personality -- Segmenting targeting and positioning -- Reference group influence and diffusion of innovation -- Customer attitudes -- Marketing communication an attitude change -- Customer decision making -- Qualitative and interpretive consumer research -- Cultural and subcultural influences

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