Consumer behaviour / Martin Evans, Ahmad Jamal, Gordon Foxall.
Material type: TextPublication details: Chichester, England ; Hoboken, NJ : Wiley, ©2009.Edition: 2nd edDescription: xv, 560 pages : color illustrations ; 26 cm. ; pbkISBN:- 0470994657
- 9780470994658
- 9780470994658:
- Consumer behavior
- 658.8342 22
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Includes bibliographical references (pages 513-546) and index.
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.