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Consumer behaviour / Martin Evans, Ahmad Jamal, Gordon Foxall.

By: Contributor(s): Material type: TextTextPublication details: Chichester, England ; Hoboken, NJ : Wiley, ©2009.Edition: 2nd edDescription: xv, 560 pages : color illustrations ; 26 cm. ; pbkISBN:
  • 0470994657
  • 9780470994658
  • 9780470994658:
Other title:
  • Consumer behavior
Subject(s): DDC classification:
  • 658.8342 22
Contents:
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.

30.00

Includes bibliographical references (pages 513-546) and index.

Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.

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