Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780061854545:
- 9780061854545
- 9780061353246
- 0061353248
- 0061854549
- 153.83 22
- BF442
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CW237
Includes bibliographical references and index.
An evaluation of the sources of illogical decisions which explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.