Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

By:

Ariely, Dan

Material type: Text

TextPublication details: New York : Harper, c2009.Edition: Rev. and expanded edDescription: xxxii, 368 p. ; 24 cmISBN:

9780061854545:
9780061854545
9780061353246
0061353248
0061854549

Subject(s):

DDC classification:

153.83 22

LOC classification:

BF442

Summary: An evaluation of the sources of illogical decisions which explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

List(s) this item appears in: CW237/268 BSc Interactive Digital Art and Design

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	153.83 (Browse shelf(Opens below))	Available		84859
General Lending	Carlow Campus Library General Lending	153.83 (Browse shelf(Opens below))	Available		84860

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CW237

Includes bibliographical references and index.

An evaluation of the sources of illogical decisions which explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

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