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Overcrowded : designing meaningful products in a world awash with ideas / Roberto Verganti.

By: Material type: TextTextSeries: Design thinking, design theoryPublisher: Cambridge, Massachusetts : The MIT Press, [2016]Copyright date: ©2016Description: xiv, 246 pages : illustrations ; 24 cm. ; casedISBN:
  • 9780262035361
  • 0262035367
  • 9780262035361:
Other title:
  • Designing meaningful products in a world awash with ideas
Subject(s): DDC classification:
  • 658.5752 23
Contents:
[Part I: The value: why innovation of meaning matters] The search for new meaning: the value for people -- Competing through meaning: the value for businesses.
[Part 2: The principles: beyond ideas to meaning] Innovation from the inside out: making gifts -- The art of criticism: the quest for a deeper vision.
[Part 3: The process: methods and tools] Envisioning: from me to people -- The meaning factory: insiders' criticism -- The interpreter's lab: outsiders' criticism -- Appendix : New meanings are everywhere: cases of innovation of meaning.

24.22

Includes bibliographical references (pages 219-235) and index.

[Part I: The value: why innovation of meaning matters] The search for new meaning: the value for people -- Competing through meaning: the value for businesses.

[Part 2: The principles: beyond ideas to meaning] Innovation from the inside out: making gifts -- The art of criticism: the quest for a deeper vision.

[Part 3: The process: methods and tools] Envisioning: from me to people -- The meaning factory: insiders' criticism -- The interpreter's lab: outsiders' criticism -- Appendix : New meanings are everywhere: cases of innovation of meaning.

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