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Marketing strategy & competitive positioning.
Material type:
TextPublisher: Harlow, England : Pearson 2017Edition: Sixth edition / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. RuddDescription: xv, 569 pages : illustrations (colour) ; 27 cmISBN: - 9781292017310:
- 658.802
- .H66 2017
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | Available | 84785 |
Previous edition: 2012. 46.58 CW908
Includes bibliographical references and index.
Specialized.