Public relations : a practical approach / Ellen Gunning.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781352002782:
- 1352002787
- 659.2 23
- .G8 2019
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | Available | 85643 | |
General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | Available | 85644 | |
Short Loan Collection | Carlow Campus Library Short Loan Collection | 659.2 (Browse shelf(Opens below)) | Available | 85645 | |
General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | Available | 85355 | |
General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | Available | 85356 |
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31.72 CW808
Includes bibliographical references and index.
An appreciation of Public Relations -- Ethics -- Objectives, publics and techniques -- PR and the media -- Creating content -- Storytelling -- Event management -- The structure and management of a PR consultancy and in-house media department -- Preparing and delivering a PR proposal -- Sponsorship -- Corporate social responsibility -- Crisis PR -- Political PR -- The future of PR.