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Public relations : a practical approach / Ellen Gunning.

By: Material type: TextTextPublisher: London : Red Globe Press 2019Edition: Third editionDescription: xviii, 258 pages ; 24 cmISBN:
  • 9781352002782:
  • 1352002787
Subject(s): DDC classification:
  • 659.2 23
LOC classification:
  • .G8 2019
Contents:
An appreciation of Public Relations -- Ethics -- Objectives, publics and techniques -- PR and the media -- Creating content -- Storytelling -- Event management -- The structure and management of a PR consultancy and in-house media department -- Preparing and delivering a PR proposal -- Sponsorship -- Corporate social responsibility -- Crisis PR -- Political PR -- The future of PR.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Carlow Campus Library General Lending 659.2 (Browse shelf(Opens below)) Available 85643
General Lending Carlow Campus Library General Lending 659.2 (Browse shelf(Opens below)) Available 85644
Short Loan Collection Carlow Campus Library Short Loan Collection 659.2 (Browse shelf(Opens below)) Available 85645
General Lending Carlow Campus Library General Lending 659.2 (Browse shelf(Opens below)) Available 85355
General Lending Carlow Campus Library General Lending 659.2 (Browse shelf(Opens below)) Available 85356

31.72 CW808

Includes bibliographical references and index.

An appreciation of Public Relations -- Ethics -- Objectives, publics and techniques -- PR and the media -- Creating content -- Storytelling -- Event management -- The structure and management of a PR consultancy and in-house media department -- Preparing and delivering a PR proposal -- Sponsorship -- Corporate social responsibility -- Crisis PR -- Political PR -- The future of PR.

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