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The green marketing manifesto / John Grant.

By: Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley & Sons Ltd., ©2007.Description: 1 online resource ( xvi, 304 pages) : illustrationsContent type:
Media type:
Carrier type:
ISBN:
  • 9781119206255
  • 1119206251
Subject(s): Additional physical formats: Print version:: Green marketing manifesto.DDC classification:
  • 658.802 22
LOC classification:
  • .G722 2007
Online resources:
Contents:
Introduction: Sustainability, New Marketing and The Beautiful Coincidence -- Background. Setting the Scene -- The Green Marketing Grid. Overview -- Concluding Thoughts. Ideas Good, Image Bad.
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IT Carlow ebook

Electronic reproduction. Hoboken, N.J. Available via World Wide Web.

Print version record.

Includes bibliographical references.

Introduction: Sustainability, New Marketing and The Beautiful Coincidence -- Background. Setting the Scene -- The Green Marketing Grid. Overview -- Concluding Thoughts. Ideas Good, Image Bad.

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