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Focus groups : a practical guide for applied research / Richard A. Krueger and Mary Anne Casey.

By: Contributor(s): Material type: TextTextPublisher: Thousand Oaks, California : SAGE, [2015]Edition: 5th editionDescription: xx, 252 pages ; 23 cm. ; pbk. + spiral boundContent type:
Media type:
Carrier type:
ISBN:
  • 9781483365244
  • 1483365247
Subject(s): DDC classification:
  • 300.72
LOC classification:
  • .K78 2015
NLM classification:
  • H61.28
Contents:
Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Focus group interviewing with young people -- International and cross-cultural focus group interviewing -- Telephone and internet focus group interviewing -- Focus group interviewing within the organization -- Modifications of focus groups -- Answering questions about the quality of focus group research.

CW758
48.15

Includes bibliographical references (pages 246-247) and index.

Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Focus group interviewing with young people -- International and cross-cultural focus group interviewing -- Telephone and internet focus group interviewing -- Focus group interviewing within the organization -- Modifications of focus groups -- Answering questions about the quality of focus group research.

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