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Business research methods / Emma Bell, Alan Bryman, Bill Harley.

By: Contributor(s): Material type: TextTextPublisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2019]Edition: Fifth editionDescription: xli, 642 pages ; 27 cm. ; pbkISBN:
  • 9780198809876
  • 0198809875
Subject(s): DDC classification:
  • 650.072 23
LOC classification:
  • .B79 2019
Contents:
[Part 1: Research process] Nature and process of business research -- Business research strategies -- Research designs -- Planning a research project and developing research questions -- Getting started: reviewing the literature -- Ethics in business research -- Writing up business research.
[Part 2: Quantitative research] Nature of quantitative research -- Sampling in quantitative research -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Quantitative research using naturally occurring data -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM SPSS statistics.
[Part 3: Qualitative research] Nature of qualitative research -- Sampling in qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis: using NVivo.
[Part 4: Mixed methods research] Breaking down the quantitative/qualitative divide -- Mixed methods research: combining quantitative and qualitative research.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) Available 85616
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) Available 85617

Previous edition published as by Alan Bryman & Emma Bell.
47.88

Includes bibliographical references (pages 599-622) and index.

[Part 1: Research process] Nature and process of business research -- Business research strategies -- Research designs -- Planning a research project and developing research questions -- Getting started: reviewing the literature -- Ethics in business research -- Writing up business research.

[Part 2: Quantitative research] Nature of quantitative research -- Sampling in quantitative research -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Quantitative research using naturally occurring data -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM SPSS statistics.

[Part 3: Qualitative research] Nature of qualitative research -- Sampling in qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis: using NVivo.

[Part 4: Mixed methods research] Breaking down the quantitative/qualitative divide -- Mixed methods research: combining quantitative and qualitative research.

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