Business research methods / Emma Bell, Alan Bryman, Bill Harley.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780198809876
- 0198809875
- 650.072 23
- .B79 2019
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 650.072 (Browse shelf(Opens below)) | Available | 85616 | |
General Lending | Carlow Campus Library General Lending | 650.072 (Browse shelf(Opens below)) | Available | 85617 |
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Previous edition published as by Alan Bryman & Emma Bell.
47.88
Includes bibliographical references (pages 599-622) and index.
[Part 1: Research process] Nature and process of business research -- Business research strategies -- Research designs -- Planning a research project and developing research questions -- Getting started: reviewing the literature -- Ethics in business research -- Writing up business research.
[Part 2: Quantitative research] Nature of quantitative research -- Sampling in quantitative research -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Quantitative research using naturally occurring data -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM SPSS statistics.
[Part 3: Qualitative research] Nature of qualitative research -- Sampling in qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis: using NVivo.
[Part 4: Mixed methods research] Breaking down the quantitative/qualitative divide -- Mixed methods research: combining quantitative and qualitative research.