The sustainable marketing concept in European SMEs : insights from the food & drink industry / edited by Edyta Rudawska.
Material type: TextPublisher: Bingley, UK : Emerald Publishing, 2018Edition: First editionDescription: vi, 312 pages ; 24 cm. ; casedContent type:- 1787540391
- 9781787540392
- 658.802
- S87 2018
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | Available | 81176 | |
Short Loan Collection | Carlow Campus Library Short Loan Collection | 658.802 (Browse shelf(Opens below)) | Available | 81177 |
59.63
CW908
Includes bibliographical references and index.
[Part 1: The theoretical basis for the development of sustainability marketing concept in SMEs] Business environment challenges and trends for contemporary SMEs in Europe / Z. Belyaeva -- The concept of sustainable development / S. Renko -- From sustainable market orientation to sustainability marketing / E. Rudawska -- Sustainability marketing tools in small and medium enterprises / M. Fernando.
[Part 2: SMEs operating in the food and drink industry as beneficiary of sustainability marketing] Food and drink industry in Europe and sustainability issues / G. Lodorfos -- Small and medium enterprises in the food and beverage sector - the potential of the European market / E. Frackiewicz -- Methodological aspects of the research on sustainability marketing in SMEs / E. Rudawska.
[Part 3: The implementation of sustainability marketing in SMEs - a comparative analysis of selected European countries] The place of sustainability marketing activities among the objectives of SMEs / E. Rudawska -- Managerial knowledge of the concept of sustainability marketing / U. Leusmann -- The scope of application for sustainability marketing tools in markets with different levels of socio-economic development / E. Rudawska.