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Sport business analytics : using data to increase revenue and improve operational efficiency / [edited by] C. Keith Harrison, Scott Bukstein.

Contributor(s): Material type: TextTextSeries: Data analytics applicationsPublisher: Boca Raton, FL : CRC Press, Taylor & Francis Group, [2017]Description: xxiii, 235 pages ; 24 cm. ; casedContent type:
Media type:
Carrier type:
ISBN:
  • 9781498761260
  • 1498761267
Subject(s): DDC classification:
  • 796.069 23
LOC classification:
  • .S6736 2017
Contents:
Evolution and impact of business analytics in sport / Scott Bukstein -- Analytics and ticketing innovations at the Orlando Magic / Jay Riola -- Ticket markets in sport : Is the secondary market becoming the primary market? / Troy Kirby -- Customer relationship management and fan engagement analytics / Ray Mathew -- The Aspire Group's ticket marketing, sales, and service philosophy / Mchael Farris -- Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, Michael Byman -- Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove -- Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig -- Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc, Alexandra Gonzalez -- Communicating the value of sports sponsorship / Adam Grossman, Irving Rein -- Market research analytics and data-driven innovation / C. Keith Harrison, Suzanne Malia Lawrence -- Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer -- Data visualization and data-driven storytelling / Ryan Sleeper -- Teaching a sport business analytics course / Michael Mondello.

49.84
CW819, CWB07

Includes bibliographical references and index.

Evolution and impact of business analytics in sport / Scott Bukstein -- Analytics and ticketing innovations at the Orlando Magic / Jay Riola -- Ticket markets in sport : Is the secondary market becoming the primary market? / Troy Kirby -- Customer relationship management and fan engagement analytics / Ray Mathew -- The Aspire Group's ticket marketing, sales, and service philosophy / Mchael Farris -- Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, Michael Byman -- Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove -- Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig -- Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc, Alexandra Gonzalez -- Communicating the value of sports sponsorship / Adam Grossman, Irving Rein -- Market research analytics and data-driven innovation / C. Keith Harrison, Suzanne Malia Lawrence -- Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer -- Data visualization and data-driven storytelling / Ryan Sleeper -- Teaching a sport business analytics course / Michael Mondello.

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