Sport business analytics : using data to increase revenue and improve operational efficiency / [edited by] C. Keith Harrison, Scott Bukstein.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781498761260
- 1498761267
- 796.069 23
- .S6736 2017
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 796.069 (Browse shelf(Opens below)) | Available | 80287 |
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49.84
CW819, CWB07
Includes bibliographical references and index.
Evolution and impact of business analytics in sport / Scott Bukstein -- Analytics and ticketing innovations at the Orlando Magic / Jay Riola -- Ticket markets in sport : Is the secondary market becoming the primary market? / Troy Kirby -- Customer relationship management and fan engagement analytics / Ray Mathew -- The Aspire Group's ticket marketing, sales, and service philosophy / Mchael Farris -- Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, Michael Byman -- Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove -- Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig -- Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc, Alexandra Gonzalez -- Communicating the value of sports sponsorship / Adam Grossman, Irving Rein -- Market research analytics and data-driven innovation / C. Keith Harrison, Suzanne Malia Lawrence -- Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer -- Data visualization and data-driven storytelling / Ryan Sleeper -- Teaching a sport business analytics course / Michael Mondello.