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Perspectives on purpose : building brands and businesses for the twenty-first century / edited by Nina Montgomery.

Contributor(s): Material type: TextTextPublisher: London : Routledge, 2019Description: xvi, 204 pages : illustrations ; 24 cm. ; casedISBN:
  • 9780815387244
  • 0815387245
  • 9780367112370
  • 036711237X
Subject(s): DDC classification:
  • 658.4012 23
LOC classification:
  • .P3598 2019
Contents:
[Part 1: Framing thoughts on purpose] On the Business Case for Purpose: Friedman, Fink, and the Battle for the Soul of Business / Freya Williams -- On the New Brand-Consumer Contract: Tectonic Shifts and New Tenets / Sam Hornsby -- On Ethical Dilemmas and Purpose-led Decision-Making: Do the Right Thing for Whom? / Frank Oswald -- On Measuring Purpose: From Organizational Commitments to Social Impact / Matthew Quint -- On How to be a Champion of Purpose / Maryam Banikarim.
[Part 2: Building purpose-led organizations from the inside out] Setting the North Star: Finding Purpose and Building Instinct / Ambika Gautam Pai & Heidi Hackemer -- Transforming the Organization: Designing for Purpose and Humanity / Tom Andrews -- Putting Values into Action: Delivering on Purpose by Establishing, Embedding, Enacting, and Expressing Your Values / Alexandra Dimiziani -- Activating Living Experiences: Building Brand Relevance by Putting Purpose to Work / Jorge Aguilar -- Building community: Revolutionizing the Way We Manage Brands / Thomas Ordahl -- Using Those Strengths for Greater Good: A Social Impact Journey and Toolkit / Corrie Conrad.
[Part 3: Case studies on practicing purpose] VF Corp: The Journey of Becoming a Purpose-led Portfolio / Haley Rushing & Letitia Webster -- Diageo’s Ugly Distilling Company: Distilled with Purpose / Ila Byrne & Ryan Hunter -- Thorn & Wolff Olins: Bringing Clarity to Non-Profit Purpose / Sam Liebeskind & Sarah Potts -- Ben & Jerry’s: Continuing to Turn Values into Value through Linked Prosperity / Rob Michalak - Conclusion, / Jonathan Jackson.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.4012 (Browse shelf(Opens below)) Available 85752
General Lending Carlow Campus Library General Lending 658.4012 (Browse shelf(Opens below)) Available 85753

100.26
CW908

Includes bibliographical references and index.

[Part 1: Framing thoughts on purpose] On the Business Case for Purpose: Friedman, Fink, and the Battle for the Soul of Business / Freya Williams -- On the New Brand-Consumer Contract: Tectonic Shifts and New Tenets / Sam Hornsby -- On Ethical Dilemmas and Purpose-led Decision-Making: Do the Right Thing for Whom? / Frank Oswald -- On Measuring Purpose: From Organizational Commitments to Social Impact / Matthew Quint -- On How to be a Champion of Purpose / Maryam Banikarim.

[Part 2: Building purpose-led organizations from the inside out] Setting the North Star: Finding Purpose and Building Instinct / Ambika Gautam Pai & Heidi Hackemer -- Transforming the Organization: Designing for Purpose and Humanity / Tom Andrews -- Putting Values into Action: Delivering on Purpose by Establishing, Embedding, Enacting, and Expressing Your Values / Alexandra Dimiziani -- Activating Living Experiences: Building Brand Relevance by Putting Purpose to Work / Jorge Aguilar -- Building community: Revolutionizing the Way We Manage Brands / Thomas Ordahl -- Using Those Strengths for Greater Good: A Social Impact Journey and Toolkit / Corrie Conrad.

[Part 3: Case studies on practicing purpose] VF Corp: The Journey of Becoming a Purpose-led Portfolio / Haley Rushing & Letitia Webster -- Diageo’s Ugly Distilling Company: Distilled with Purpose / Ila Byrne & Ryan Hunter -- Thorn & Wolff Olins: Bringing Clarity to Non-Profit Purpose / Sam Liebeskind & Sarah Potts -- Ben & Jerry’s: Continuing to Turn Values into Value through Linked Prosperity / Rob Michalak - Conclusion, / Jonathan Jackson.

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