gogo
Amazon cover image
Image from Amazon.com

Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai, the Web Psychologist.

By: Material type: TextTextPublisher: Harlow, England : Pearson Education, [2017]Edition: Second editionDescription: xiii, 238 pages ; 24 cm. ; pbkISBN:
  • 9781292134604
  • 1292134607
Subject(s): Additional physical formats: Online version:: Webs of influence.DDC classification:
  • 658.872 23
LOC classification:
  • HF5415.1265 .N34 2017
Contents:
Know who you're targeting -- Introduction -- The psychology of decision-making -- Who are you targeting? -- Cultural quirks -- Individual differences -- Communicate persuasively -- Basic principles -- Optimising your website -- Selecting the right images -- The psychology of colour -- Social media and customer service -- Designing persuasive videos -- Sell with integrity -- Influence : an introduction -- Principles of online persuasion -- Increase your sales -- Pricing and value -- The behaviour chain -- A closing note.
Summary: "With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the worlds of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way"-- Provided by publisher.

Revised edition of the author's Webs of influence, c2012.

CW018

Includes bibliographical references and index.

Know who you're targeting -- Introduction -- The psychology of decision-making -- Who are you targeting? -- Cultural quirks -- Individual differences -- Communicate persuasively -- Basic principles -- Optimising your website -- Selecting the right images -- The psychology of colour -- Social media and customer service -- Designing persuasive videos -- Sell with integrity -- Influence : an introduction -- Principles of online persuasion -- Increase your sales -- Pricing and value -- The behaviour chain -- A closing note.

"With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the worlds of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way"-- Provided by publisher.

Powered by Koha