Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai, the Web Psychologist.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781292134604
- 1292134607
- 658.872 23
- HF5415.1265 .N34 2017
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Wexford Campus Library Wexford General Lending | 658.872 (Browse shelf(Opens below)) | Available | 85726 |
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Revised edition of the author's Webs of influence, c2012.
CW018
Includes bibliographical references and index.
Know who you're targeting -- Introduction -- The psychology of decision-making -- Who are you targeting? -- Cultural quirks -- Individual differences -- Communicate persuasively -- Basic principles -- Optimising your website -- Selecting the right images -- The psychology of colour -- Social media and customer service -- Designing persuasive videos -- Sell with integrity -- Influence : an introduction -- Principles of online persuasion -- Increase your sales -- Pricing and value -- The behaviour chain -- A closing note.
"With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the worlds of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way"-- Provided by publisher.