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Marketing research / George Kress.

By: Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1988.Edition: 3rd edDescription: xviii, 380 p. : ill. ; 25 cmISBN:
  • 0135584388
  • 9780135584385
Subject(s): DDC classification:
  • 658.83

Includes bibliographical references and index.

20.18

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