Marketing in the hospitality industry / Ronald A. Nykiel.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0442266979
- 9780442266974
- 647.940688
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library Store - Ask Library Staff | 647.940688 (Browse shelf(Opens below)) | 1 | Available | 23753 |
Includes index.
Bibliography: p. [273]-274.
Understanding the hospitality industry -- Segmentation and the industry -- Positioning in line with consumer preferences -- The channels of distribution -- Marketing in perspective -- Your product or service in perspective: marketing strategy grid concept -- Applying key marketing methodologies: sales -- Applying key marketing methodologies: advertising -- Applying key marketing methodologies: public relations -- Applying key marketing methodologies: promotions -- Applying key marketing methodologies: from collateral materials to VIP clubs -- Applying key marketing methodologies: packaging -- Applying key marketing methodologies: understanding rates -- Applying key marketing methodologies: pricing strategies -- The total corporate/multi-unit marketing plan -- The total hotel/unit marketing plan -- Marketing, operations, and research -- Practical steps to maximize marketing -- Travel purchasing systems: automation and beyond -- From seed to Sequoia: corporate strategy within the hospitality industry.
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