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Contemporary perspectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan.

By:

Kerin, Roger A

Contributor(s):

Material type: Text

Text

TextPublication details: Boston : Allyn & Bacon, c1990.Description: x, 453 p. : ill. ; 24 cmISBN:

0205123015
0205125131 (pbk) :

Subject(s):

DDC classification:

658.802

Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library Store - Ask Library Staff	658.802 (Browse shelf(Opens below))	1	Available		23803
General Lending	Wexford Campus Library Wexford General Lending	658.802 (Browse shelf(Opens below))	1	Available		23802

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Previous	658.800973 Marketing mistakes and successes /	658.802 Analysis for strategic market decisions /	658.802 Marketing management and information technology.	658.802 Contemporary perspectives on strategic market planning /	658.802 The practice of marketing management : analysis, planning, and implementation /	658.802 Positioning : the battle for your mind /	658.802 Management information for marketing and sales /	Next

Includes bibliographical references and index.

20.95

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