The practice of marketing management : analysis, planning, and implementation / William A. Cohen.

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Material type: Text

TextPublication details: New York : Macmillan ; Toronto : Collier Macmillan Canada ; New York : Maxwell Macmillan International, c1991.Edition: 2nd edDescription: 1 v. (various pagings) : col. ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library Store - Ask Library Staff	658.802 (Browse shelf(Opens below))	1	Available		24075

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Previous	658.802 Analysis for strategic market decisions /	658.802 Marketing management and information technology.	658.802 Contemporary perspectives on strategic market planning /	658.802 The practice of marketing management : analysis, planning, and implementation /	658.802 Positioning : the battle for your mind /	658.802 Management information for marketing and sales /	658.802 Marketing communications : frameworks, theories and applications.	Next

Includes bibliographical references and indexes.

39.95