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Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright.

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Material type: Text

Text

TextSeries: Marketing series (London, England) | Marketing series (London, England). Student.Publication details: Jordan Hill, Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth Heinemann, 1990 (1993 printing)Description: xvii, 244 p. : ill. ; 24 cmISBN:

0750604131

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DDC classification:

332.10688

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	332.10688 (Browse shelf(Opens below))	1	Available		24137

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Previous	332.1 Money, banking, and financial markets /	332.10681 Risk management and financial institutions /	332.10681 Operational risk management : best practices in the financial services industry /	332.10688 Marketing financial services /	332.10688 Marketing financial services /	332.10688 Managing financial services marketing /	332.10688 Key account management in financial services : tools and techniques for building strong relationships with major clients /	Next

CW083, CW121

CW838

Includes bibliographical references (p. 236-242) and index.

16.95

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