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International marketing : a cultural approach / Jean-Claude Usunier.
Material type:
TextPublication details: New York ; London : Prentice Hall, 1993.Description: xii,494pISBN: - 9780131945807:
- 0131945807 (pbk) :
- 658.848
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.848 (Browse shelf(Opens below)) | 1 | Available | 24285 |
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| 658.848 International marketing / | 658.848 Case studies in international marketing / | 658.848 International marketing / | 658.848 International marketing : a cultural approach / | 658.848 International marketing / | 658.848 International marketing strategy / | 658.848 International marketing strategy / |
Includes bibliographical references and index.
20.93