Principles of services marketing / Adrian Palmer.

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Material type: Text

TextPublication details: London ; New York : McGraw-Hill, c1994.Description: xvi, 345 p. : ill. ; 24 cmISBN:

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DDC classification:

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library Store - Ask Library Staff	658.8 (Browse shelf(Opens below))	1	Available		25514
General Lending	Wexford Campus Library Wexford General Lending	658.8 (Browse shelf(Opens below))	1	Available		62890

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Previous	658.8 Basic marketing : principles and practice /	658.8 Principles and practice of marketing /	658.8 Marketing : a multiple-choice study guide /	658.8 Principles of services marketing /	658.8 The management and marketing of services /	658.8 The management and marketing of services /	658.8 Business marketing management : a strategic view of industrial and organizational markets /	Next

CW083, CW121

CW838

Includes bibliographical references (p. [331]-340) and index.

19.95