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Understanding customers / Rosemary Phipps and Craig Simmons.
Material type:
TextSeries: CIM student workbook series. Marketing | Marketing series (London, England)Publication details: Oxford : Butterworth-Heinemann, 1995.Description: 289 p. : ill. ; 30 cmISBN: - 0750619961
- 9780750619967:
- Consumer behavior
- Customer services
- Marketing research
- Consumer behavior -- Great Britain -- Examinations, questions, etc
- Marketing research -- Great Britain -- Examinations, questions, etc
- Marketing
- Marketing -- Problems, exercises, etc
- Marketing research -- Problems, exercises, etc
- Business and Management
- Customer services
- 658.812
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library Store - Ask Library Staff | 658.812 (Browse shelf(Opens below)) | 1 | Available | 26391 |
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'Published on behalf of the Chartered Institute of Marketing' (t.p.)
Includes index.
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